Tuesday, May 5, 2020

πŸ‘  How Depop is Helping to Save the Earth πŸ‘ 


The best way to describe Depop is if Ebay and Instagram had a baby and was raised by all of the fashion ideas of the early 2000s. The platform is designed to look like Instagram while its function is that of Ebay’s, consumer to consumer retail.

Resale apps aren't a new thing, Ebay has literally been around since the dawn of the internet. What makes Depop different is that it appeals to the newest generation of entrepreneurs and eco-friendly consumers. Unlike Poshmark or Mercari, Depop users use the app as a place to purchase unique up-cycled items or to sell up-style thrifted items for profit in their own shop. Some users even make their entire living using the app. Poshmark and Mercari don’t really have that same Gen-z, up-cyclers appeal. With Depop, you own your own store, create your own style, and run your entire business by yourself. It gives you the freedom and autonomy to do it all yourself.

Keelin Moncrieff (Right) is outspoken sustainable fashion blogger, youtuber, and successful Depop seller. 
 Credit: @Kee_Mon on Instagram


With Gen-z poised to be the most entrepreneurial generation yet, it makes sense that Depop’s popularity is expected to continue to grow. Gallup polls have indicated that 77% of Gen Z students in grades 5 to 12 want to be their own boss; 45% intend to run their own business and 42% aim to invent something that will transform the world. (Inc.).

Not only is Gen-z the most entrepreneurial generation yet, it's also the most eco-friendly. In an article published by Forbes, the majority of Generation Z and Millennials are willing to spend more on sustainable products. "Across virtually every category of consumer packaged goods, sustainability is where the growth is, which I think tells you something about where consumers are... if you look at our data there is a massive shift in the last five years." (Forbes).

Sustainability is so popular with young consumers, it’s even forced Walmart to implement some changes. People are changing the way they shop. According to Depop about 90% of its users are under the age of 26, confirming apps like this are shifting how young people shop. It's not fashionable to buy new anymore. People want thrifted and one of a kind pieces.

“I love the fact that no one else will have what I’m wearing. It’s unique and it’s special. Especially because it’s more of a hunt to find it, if it’s in your size then it was meant to be.”

One of a kind items are Depop’s fort´e and Gen Z shoppers want unique pieces to create special outfits individual to them rather than wearing the same thing everyone else has. (Mission Mag).  

 
Credit: @Kee_Mon on Instagram

Depop is a solution to Fast Fashion's negative environmental impact. The fashion industry is the second largest polluter of clean water globally after agriculture. By choosing not to contribute to fast fashion, consumers are forcing companies to change their harmful practices.

Up-cycling and reworking is the future. This is the next big thing in fashion and for the first time, an actual groundbreaking movement. The effects are already showing, Fast Fashion is slowing down. H&M and Zara haven’t grown since it’s peak in 2015 and one of the biggest contributors, Forever 21 has declared bankruptcy.

Thrifting is good for the environment. It means less clothes in landfills, less pollution, and less resources used and wasted. Just like using reusable coffee cups and steel straws switching to thrifting isn't going to completely solve all of the world's environmental problems. But it is one way we can work to minimize our own carbon footprints and make small steps towards a better future. If you have a choice between thrifting and buying new, think about the planet and try thrifting. You might be surprised at what you find. Small acts, when multiplied by millions of people can transform the world.


Credit: @McCartyLK on Instagram


 
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2 comments

  1. This is a unique topic, it'll be quite helpful for Alot of people. Keep the good work up πŸ‘

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